Patrick Barbanes

The Branding Professor! (1-800-951-1156)

Uncertainty Is Liberating

When I’m doing social media training sessions, I often get asked things like, What will the next big thing be? Will Google+ take over Facebook? Will Bing take over Google? Questions like that. Now, I recently got into the stock market, and part of my education is to read stock sites and blogs and watch CNBC. And for any given stock or industry, there are usually three expert opinions. One expert says BUY that stock…NOW!!! Another expert says SELL that dog…now!!! And the third expert says the stock market is rigged, what are you doing trying to invest in the market, anyway! I thought the experts would help me. And they did. They reminded me that nobody really knows what’s going to happen tomorrow. The stock market, the roll of the dice at a craps table, heads or tails, should you take this job or that job, social media’s next big thing….Nobody knows. That’s actually very liberating. With some fundamental knowledge under your belt, you realize that you’re as smart as the experts. You can’t let what might or might not happen paralyze you. Let the uncertainty liberate you. Take an educated guess and move forward. You have to get in the game.

Friday, January 13th, 2012 Opinion

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